UChicago Supplemental Essay Prompts 2018-2019

Who’s excited for the University of Chicago out-of-the-box supplemental essay prompts? University of Chicago 2018-2019 Essay Prompts The University of Chicago is known for its interesting and unique essay prompts that often ask students to show off their creativity. This year is no different. This year’s prompts ask students to imagine new spells, discover the end of the world, and more. If you’re interested in UChicago, it’s time to get brainstorming on how you’ll answer these essay prompts. UChicago’s application requires that applicants answer two essay questions. There is no word limit, and students can either submit it through the Common App or their own UChicago Account. Make sure you know which platform youre submitting through. UChicago Essay Prompt: Question 1 (Required) Essay Prompt: How does the University of Chicago, as you know it now, satisfy your desire for a particular kind of learning, community, and future? Please address with some specificity your own wishes and how they relate to UChicago. Essay Tips: This is the most common supplemental essay prompt you’ll find. It’s simple. Universities want to know why you want to study at their institution. What goals do you have that align with the teachings of the university? What does the community offer that can help you achieve those goals? In other words, they want to know that you’ve done the research and actually understand what the university has to offer you, instead of applying â€Å"just because†. On top of that, universities want to see that you know what your goals are and you see how that aligns with the university offerings. I mean, you wouldn’t apply to a university that doesn’t have an architecture program if you’re passionate about architecture, would you? So, think about what you want to gain out of the 4 years you have at college. If you’re not sure about what you want to study, that’s okay. You can think about the bigger picture: what are some skill sets or discipline that you want to be able to take away at the end of college. UChicago Extended Essay: Question 2 (Required) Essay Option 1 In 2015, the city of Melbourne, Australia created a tree-mail service, in which all of the trees in the city received an email address so that residents could report any tree-related issues. As an unexpected result, people began to email their favorite trees sweet and occasionally humorous letters. Imagine this has been expanded to any object (tree or otherwise) in the world, and share with us the letter you’d send to your favorite. -Inspired by Hannah Lu, Class of 2020 Essay Option 1 Advice: With this prompt, you’ll be able to share what your favorite object is. This doesn’t necessarily call on your most creative side, but it does allow you to show off your personality and your interests. You can take it anywhere you wantwhether that be a bus stop you have a long standing relationship with or a video game controller that has been through highs and lows with you. The point is you are allowed to choose anything that gets you excited, after all, it’s what you’d send to your favorite. Essay Option 2 You’re on a voyage in the thirteenth century, sailing across the tempestuous seas. What if, suddenly, you fell off the edge of the Earth? -Inspired by Chandani Latey, AB93 Essay Option 2 Advice: Are your creative sense tingling? This prompt reminds me a little bit of Alice in the Wonderland. What if you fell down a rabbit hole, or in this case, the edge of the Earth? What would be there? How would you go about approaching all the unfamiliar things? You will be able to demonstrate your creativity and your personality. You can describe how willing or unwilling you are to discover this new place you’ve found. Do you wish to stay there or are you looking for a way back? There’s a lot for you to play with, so be careful with how far you take this. As you brainstorm, keep in mind what it is you want to share about yourself. Essay Option 3 The word floccinaucinihilipilification is the act or habit of describing or regarding something as unimportant or of having no value. It originated in the mid-18th century from the Latin words floccus, naucum, nihilum, and pilus—all words meaning â€Å"of little use.† Coin your own word using parts from any language you choose, tell us its meaning, and describe the plausible (if only to you) scenarios in which it would be most appropriately used. -Inspired by Ben Zhang, Class of 2022 Essay Option 3 Advice: This might be a good prompt for those of you with a multicultural background, or for those who are really interested in language and linguistics. If you’re bilingual, you’ve probably encountered a situation where you knew how to express something in one language but not the other. Use your creativity and see how you can put them together, or using a language root develop a new word that will bring meaning to you and describe something you weren’t previously able to. Think hard about why you want it is you want to describe. It should have some meaning to you, otherwise, why do you need to create a new word to explain it? Essay Option 4 Lost your keys? Alohomora. Noisy roommate? Quietus. Feel the need to shatter windows for some reason? Finestra. Create your own spell, charm, jinx, or other means for magical mayhem. How is it enacted? Is there an incantation? Does it involve a potion or other magical object? If so, whats in it or what is it? What does it do? -Inspired by Emma Sorkin, Class of 2021 Essay Option 4 Advice: This is almost like asking what superpower you want! What daily inconvenience do you run into that a spell can solve? Put your inventor hats on and think about how the problems you can help solve not only for you but for everyone. Maybe there’s a spell that can be beneficial not only to you, but everyone. Use this prompt to show off your creative side, and perhaps your background or even your problem solving skills! Essay Option 5Imagine you’ve struck a deal with the Dean of Admissions himself, Dean Nondorf. It goes as follows: you’re guaranteed admission to the University of Chicago regardless of any circumstances that arise. This bond is grounded on the condition that you’ll obtain a blank, 8.5 x 11 piece of paper, and draw, write, sketch, shade, stencil, paint etc., anything and everything you want on it; your only limitations will be the boundaries of both sides on the single page. Now the catch†¦ your submission, for the rest of your life, will always be the first thing anyone you meet for the first time will see. Whether it’s at a job interview, a blind date, arrival at your first Humanities class, before you even say, â€Å"hey,† they’ll already have seen your page, and formulated that first impression. Show us your page. What’s on it, and why? If your piece is largely or exclusively visual, please make sure to share a creators accompa nying statement of at least 300 words, which we will happily allow to be on its own, separate page. PS: This is a creative thought experiment, and selecting this essay prompt does not guarantee your admission to UChicago. -Inspired by Amandeep Singh Ahluwalia, Class of 2022 Essay Option 5 Advice: The biggest challenge of this prompt is how long it is. Once you do read through it, the main question is this: if you had a one-page summary to describe to everyone you meet for the rest of your life, what would be on it? Because this is a more visual representation, please do not choose this essay prompt because you want to get out off writing an essay. This is certainly a prompt that will be advantageous for those who are artistically inclined as well. You are able to doodle and put down how you’d represent yourself to the world. Play around with colors to show your personality. Or the ratio of what you draw or write about: more focus on a specific topic probably means that is more valuable to you. This prompt is almost like an art project of how you’d represent yourself with any kind of medium. You’re just limited to a single page. You’d also have to provide an analysis of your piece, describing why you chose the colors, medium and composition. Essay Option 6 In the spirit of adventurous inquiry, pose your own question or choose one of our past prompts. Be original, creative, thought provoking. Draw on your best qualities as a writer, thinker, visionary, social critic, sage, citizen of the world, or future citizen of the University of Chicago; take a little risk, and have fun. Essay Option 6 Advice: The above essay prompts not creative enough for you? Take a risk and put together a prompt you want to respond to. Before you do, take a look at some of the past prompts and see if those excite you! For supplemental essay examples, you can now search bysupplemental essay topicson our search page. Or, you can check out ourcurated packagesto find what you’re looking! For further access, upgrade to ourpremium plansoffer different levels of profile access and data insights that can help you get into your dream school.

Banquet Functions Essay Example

Banquet Functions Essay Example Banquet Functions Essay Banquet Functions Essay There was a great deal of planning and because it was for a dinner and dance, planning was essential. In this respect, the cost of the dinner and dance was justifiable to meet financial objectives. The dinner and dance showed a well planned table arrangement which creates space between tables and makes the banquet room look spacious after 100 people have been seated. The details of the dinner and dance were emphasized by the decor and atmosphere of the place, creating an ambience of sophistication and giving a touch of exquisite class. ESSENTIAL RESPONSIBILITIES OF BANQUET MANAGER. 1. Review all written communication, i. e. , resumes, daily/weekly, Banquet Event Orders to determine appropriate staffing levels, room/station assignments, buffet decor and enhancements as they relate to banquets and meeting room set-ups. 2. Communicate all changes within the Banquet Department and make adjustments according to the above items. 3. Communicate information to the kitchen and other supportiv e departments prior to and during events. 4. Maintain a strong client relationship and ensuring that all convention Specifications are communicated to and executed by all hotel operating departments making for a successful meeting experience for the meeting planner and attendees. 5. Maintain constant communication with the Convention Service/Catering Sales Manager as it applies to the client at hand. 6. Responsible for the appropriate and timely set up of all functions and meetings while maintaining standards of food, beverage and meeting specifications. 7. Communicate all daily activities, in person or by log, to the other banquet personnel (set up) to ensure smooth transition and follow-up from one function to another. 8. Develop and maintain all policies, procedures and quality standards within the department, utilizing a continuous improvement approach to ensure a high quality, cost effective and customer focused operation. 9. Develop and implement a training plan to ensure a high quality presentation and level of customer service within the banquet service/function/set up service staffs. 0. Manage, in conjunction with the Restaurant Manager, the inventory, control and breakage/loss. 11. Give daily support and guidance to fellow banquet personnel as well as monitor job performance to ensure a successful meeting/banquet experience by our guests. 12. Conduct all staff performance appraisals. 13. Maintain a high level of service by constantly training and coaching all direct reports and staff. 14. Inspect and oversee the cleanliness an d maintenance of all function space, public areas, and service areas on all banquet levels. 5. Coordinate with Housekeeping and Engineering to ensure the highest level of product delivery. Duties and responsibilities vary from one position to another but, in general, banquet managers: 1. Discuss requirements with customers and take detailed notes about banquet requirements. . 2. Develop banquet menus in consultation with caterers, chefs or cooks prepare budgets. 3. Determine requirements for serving staff and supplies. 4. Supervise everything from the set up prior to the function to the clean up afterward. 5. Develop work schedules and supervise food services during the function. n 6. Maintain proper liquor controls and monitor alcohol service. 7. Ensure that equipment is properly cleaned and maintained. 8. Follow up with clients after functions and deal with customer complaints Hire, train and supervise staff to ensure that service standards are met. 9. In smaller organizations, banquet managers may assist staff with functions such as setting up the room. Category of ExpensesCost for each individual / ItemsTotal Cost Salary of staff members : Waiters $ 5 per hr for 7 ? hrs = $37. 50$ 300 2 Chefs 2 Asst chefs$ 15 per hr for 7 ? hrs = $112. 50 $ 10 per hr for 7 ? hrs = $75$ 375 2 Receptionist$ 5 per hr for 7 hrs = $ 35$ 70 1 Security Guard$ 4 per hr for 8 hrs = $ 32 $ 32 1 MC / DJ$ 150$ 150 1 Photographer$ 5 per hr for 7 hrs = $ 35$ 35 1 Videographer$ 5 per hr for 7 hrs = $ 35$ 35 3 Cleaners$ 2. 50 per hr for 9 hrs = $ 22. 50$ 67. 50 2 Dishwashers$ 3 per hr for 5 ? hrs = $ 16. 50$ 49. 50 3 Movers$ 15 for 2 hrs$ 45 Crowd controllers$ 4 per hr for 7 hrs = $ 28$ 56 Sub Total : $1215 Category of ExpensesCost of ItemsTotal Cost Food and beverage : Finger food$ 100$ 100 Main course$ 300 $ 300 Drinks $ 120$ 120 Deserts $ 70$ 70 Cost of equipments : Rent of tables / chairs and buffet tables$ 70$ 70 Rent of music system / microphones / speakers / lighting / smoke machine$ 150$ 150 Miscellaneous items : Decor, napkins, table skirting, disposable cutlery, cost of transportation, equipments for games etc $200$200

Personal Development Planning Essay Example | Topics and Well Written Essays - 1500 words - 1

Personal Development Planning - Essay Example The idea is to allow a user to do tasks more efficiently, quickly and from any location and eventually letting the virtual office handle the routine chores for us and facilitate interaction with others. In the paragraphs below we will look at some of the functions available in a virtual office. A bulletin board can be used to share important information with a work group, posting announcements, giving contact information, posting messages, and list of jobs to be completed, announcing events and even conducting polls among workers about an issue. A travel planner can be used to make travel plans by researching and creating itineraries. It can also be used to compare flight fares and also used to save travel data for workers and their travel plans. Search engines can gather background information on any place including lodging, site seeing and customs, weather and local maps. Document sharing is an important part of any office. Now this can also be done digitally using virtual office tools. Text document and spreadsheets are central to any business. A group of people may work on a single file for a few days. Online spreadsheet and document services are available to make this possible. This utility allows the user to post a document on the net to be viewed edited and downloaded and worked on by other designated users. There is also file management and storage service available over the internet that allows you to organize files and folders and store them on the internet to be accessed by others. There are also tools facilitating online ordering of major office supplies that provides e-commerce channels to conduct business with vendors. It also provides links to major air cargo carriers and travel suppliers. One of the most useful communication tools of a virtual office is a virtual PBX. This service offers businesses all the features of a PBX without the hardware requirement or the need to install new phone lines. These services are hosted by companies for a monthly fee. This system works by assigning a toll free number and a set of extension numbers to the client. When a call is placed, the system answers with the clients customized greeting and redirects the caller according to the specifications of the client. These services also offer features like on-hold messages, music on-hold, virtual calling card, dial by name, question and answer mailbox, virtual fax etc. The most used among the virtual office tools is the web conferencing facility. While chat technology requires participants to be online at the given time, web conferencing involves either real-time conversation or presentation that can be accessed at a given time by all the conferencing members or at different times by different members. Web

Community Health Nurse Roles Essay Example | Topics and Well Written Essays - 2750 words

Community Health Nurse Roles - Essay Example Due to the loss of renal functions, there are other conditions that develop which compound the problem making it hard for family members to take care of such a patient at home without serious healthcare support from hospitals. Such complications include anemia, acidosis: a condition where there is a lot of acid in the body fluids, high blood pressure, bone diseases, general cholesterol and fatty acids disorders( Couzos, 2004, pp.186-189; Deeble, 2003). It is medically known that such patients do require constant healthcare support which in many cases consists of constant monitoring, testing, and treatment through dialysis and in many cases these patients require on time kidney transplants (Australian Nursing Federation, 2009, pp.2-12). The problem of renal failure within the Australian aboriginal people has been attributed to many factors. However, the most outstanding and astonishing of all factors is the issue of inequality that exists within the Australian community based on certain aspects of society such as resource mobilization and distribution, basic human needs and rights provision, access to education and professional training, participation in national building, economic factors, social segregation and generally all forms of discriminative practices that have historically categorised these people as second-class citizens ( Couzos, 2004, pp.186-189; Deeble, 2003). This paper seeks to address the Community Health Nurse Roles and skills that are required to improve equity and access to Renal Healthcare for Australian Aboriginal peoples from a population health perspective. This is in response to the problems that have affected the aboriginals for many years without concrete approaches being put in place to address them. Primary health care refers to essential health care that is basic and is based on scientifically sound and socially acceptable methods combined with technology; is practically given, universally available and accessible to all individuals and families in a given community who need it(WHO, 2006).

Art21 Blog Post Essay Example | Topics and Well Written Essays - 250 words

Art21 Blog Post - Essay Example She uses her painting to educate others on gender and social, political condition in her country. She plots her work in advance and takes long in her paintings making sure that they are produced to perfection. She also includes different characters in her paintings based on materials and color. Viewers should learn various principles from her line of work. Foremost, she does not take advantage of her job to strive economically but instead has an emotional connection to her paintings. She takes her time while preparing paintings since there are hidden messages in her paintings. She also promotes American cultural history through her paintings on American folk-art traditions Viewers can easily recognize the artist due to her work. Information can be gathered from her painting where she has been featured in the power category of artists. She uses her work to provide knowledge and increase awareness to her viewers. She claims that one has to let the portraits come up automatically without forcing anything. Consequently, her work has been featured in various museums in the U.S providing her viewers with breathtaking scenes in her

Company overview of pakistan telecommunication company limited

Company overview of pakistan telecommunication company limited Introduction Pakistan Telecommunication Company Limited (PTCL) is the largest telecommunication company in Pakistan. PTCL provides telephonic services to the nation and is the backbone for countrys telecommunication infrastructure. The company consists of around 2000 telephone exchanges across Pakistan. They provide the largest fixed line (land-line) network, currently having 4.8 million fixed line customers. GSM, CDMA and Internet are other services of PTCL. The Government of Pakistan sold 26% shares and control of the company to Etisalat (U.A.Es telecom company) in 2006. The Government of Pakistan retained 62% of the shares while the remaining 12% are with the general public. PTCL also provides Wireless Telephonic network by the name of Vfone, having 1.25 million active customers. Ufone, which is the second largest cellular network in the country, is also owned as a subsidiary of PTCL. Ufone has about 6.5 million mobile subscribers and a market share of nearly 25% currently in Pakistan. PTCL ha s the potential to be an influential means in Pakistans economic growth. It has laid the Optical Fiber Access Network technologies in major metropolitan cities of Pakistan. (Retrieved from http://www.ptcl.com.pk). Privatization of PTCL The process of the privatization of the state owned and managed PTCL was initiated in November 2004. Early in January 2005, 18 companies registered their EOI (Expressions of Interest), out which 3 bidders qualified for the final bidding which held on June 18, 2006. Dubai based company Consortium of Emirates Telecommunication Corporation (Etisalat) and Dubai Islamic Bank, Etisalat International Pakistan (EIP) gave the highest bid US $ 1.96 per share, equivalent to PKR 117.01 per share, which translates into US 2,598,960,000 (2.599 billion) or PKR 155,157,912,000.00. (Retrieved from www.go-pakistan.com). After the purchase of shares of PTCL Etisalat was given permission to fully control the management, which is against the provisions of Companies Ordinance of Pakistan, 1984. This deal has also created much of a drama within the company as well. The employees of PTCL resist this deal and there had been strikes in PTCL offices to oppose this. As many as 40,000 people will quit the job through Voluntary Separation Scheme (VSS) offered by the PTCL management. 60 percent of employees may opt for VSS. Among the 44,000 employees 26,400 will quit the services who have served the organization for as many as 20 years. The cases had been signed by opposition, employees of PTCL against all this scenario and they are still waiting in Supreme Court for hearing. After privatization of PTCL, the company remained encircled by various controversies and disputes, mainly due to bad management by PTCL administration and lack of interest from Government. All this resulted in bringing down the net profit of PTCL from Rs 29 billion before privatization to mere Rs 10 billion. (http:// www. propakistani.pk retrieved dated 16 July, 2008). PTCL employees came to know about a new contract named as U.P.S (Unified Pay Scale). U.P.S highlighted that the previous employment agreements were null and void and no previous benefits could be claimed by any of the employee of PTCL. U.P.S also dispossessed the employees of their respective pensions. Until and unless their demands are met, the employees of PTCL are on a protest. As much as 21000 employees of PTCL would be affected by U.P.S. Employees believe that U.P.S was bought in PTCL to change the status of the employees to contractual status, instead of their permanent ones which was present before. Government had promised the employees that they would be receiving facilities like, pay scale/allowances up gradations, but they were never fulfilled, as the event of privatization had taken place. Significance/Rationale of the study The significance of this study is to identify the post effects of privatization on the employees of PTCL. We will be identifying the level of satisfaction of the employees after the privatization of PTCL. The performance of their employees and similar other indicators will exuberate the dedication of employees to this organization. There is a need for a study concerning how employees perceive changes in their employment system, since this process will result in the change of the management and the policies that were present in PTCL before privatization. Generally, a well motivated and a satisfied employee means that the organization is achieving high levels of productivity. Similarly, if the employee has negative reactions for this process, that would result in de-motivation and dissatisfaction of employees. This is bad for the organization as well as its employees in the future. Aim of the study The main aim of the study is to analyze post effects of privatization on the satisfactory level of employees. This research will look upon the status of employees in PTCL after privatization, especially those employees who had been working in PTCL for more than twenty years and on the variables that have their impact on the PTCL employees. Finding out the consequences that the employees had to face after privatization is also the area of interest. Research objectives The research objectives of this study are as follows: To understand the effects of privatization on the PTCL employees. To study how the job satisfaction of the employees is affected after privatization of PTCL. To investigate how the employees work-related attitudes and strain have changed after privatization of PTCL. To assess the needs of PTCL employees at different hierarchy level. Research questions The questions posed by the researcher in this study are: How are the employees affected by privatization of PTCL? What are the reasons for satisfaction/dissatisfaction of the employees of PTCL? How to increase the job satisfaction of PTCL employees after privatization? Delimitations of the study The study cannot be undertaken on a broad scale because of the following constraints and will be delimited to only the city of Islamabad/Rawalpindi. Time constraint. Resource constraints. Set of variables Literature Review Concepts and definitions Privatization can be simply explained as a process in which the ownership transfers from  Government hand to private hand. This term is also known as denationalization. It means transferring the control of a firm from the government sector to the private sector. It can be accomplished by sale or lease such as government selling 100% of an enterprise or selling 51% or even by selling a minority stake as long as the private sector is given full managerial (management) control. In financial terms, privatization means transferring a company from one whose shares are listed on the stock exchange and can be bought by the general public to one that is no longer listed or publicly traded because it has been bought by a private group. Privatization takes place to reduce the depletion of Government resources caused by losses of the state owned enterprises, this mostly creates  greater opportunities for the private sector to expand and modernize  these enterprises. Productivity, efficiency, profitability increases and the  development of a valuable capital market occurs which releases resources for  development of the social and physical infrastructure. The process of privatization has some disadvantages as well. Private firms tend to be more efficient and cost effective so the excess workers are laid off to minimize costs. Employees do not benefit from paid leaves, which are given to government employees. Employees also dont get contracts for life time job in privatization, which they do get in the public sector. Hassan (2008) stated that Saudi Arabia is experiencing the expenditures of public sector. Privatization does have an impact on employees in public organizations. When there is a policy of gradual privatization, the old employees are trained in a certain manner, as to be ready for their new jobs respectively. If the company is sold through selling stocks than some of stocks should be sold to the employees themselves or given it to them (stock options). This increases their interest in the company and they become more motivated and satisfied. The resultant is good governance and profit. During the privatization period there should be certain specialized organizations who should be allowed to take part in processes in order to find solutions or relocation of surplus labor force. Employees should be motivated and trained from specialized trainers before and after the privatization period as it results in better performance and productivity. Bhaskar and Khan (1995) states in the jute indu stry case, privatization reduced employment considerably, while the output was not much reduced. Reduction in jobs was mainly of managers and the labor or mill-workers were not fired after privatization. The employment of manual (labor force) workers was increased in the privatized firms. Brown, Earle and Telegdy (2008) states that the greatest resistance of privatizing a firm usually comes from the firms own employees, who are afraid of wage cuts and job losses. The new management of privatized firms reduces the organizations labor costs as harder budget constraints and stronger profit-related incentives are promoted by them. This is called as the Efficiency Effect of privatization. The lower costs increase the firms market share and the total quantity demanded for the industry. New owners may reduce wages in order to cut back costs but if the firm plans to expand, then they might offer high wages to attract new better and trained workers. Also, the new owners might bring in high tech machinery which does the job of attracting workers with higher skills, thus they get higher wages. Cunha and Cooper (2005) states that the companies which are undergoing the process of privatization, several issues take place with the employees of that organization. Some of them are, role confusion, role over-load and under load, new-work relationships, job insecurity, career advancement/future trainings and deterioration of working conditions. All these factors may lead to physical health symptoms such as headaches, depressions, cardiovascular diseases, tension and anxiety etc, these factors and all of the listed above lead to dissatisfaction of the job subsequently. Falkenberg, Naswall, Sverke1 and Sjoberg (2009) states the employees working at different hierarchic levels have different resources and means to handle uncertainty associated with change (in our case privatization). Employees at a higher level of hierarchy have a greater responsibility in an organization and thus could experience more stress than other employee. Research also suggests that employees at higher positions are better able to handle uncertainty, as they are having more access to resources that help improve the possible negative consequences of privatization. Higher level executives tend to report less suffering than other employees during privatization. The employees present at the lower hierarchic levels, who have fewer resources for handling change disorder, there is an inclination for them to be more negatively affected by privatization. In conclusion, we can observe that dissatisfaction is observed at all levels of the hierarchy, whereas the greatest levels of disarr ay experienced as we move down from the top to the bottom levels. Critical Analysis of literature The articles in the literature reveal that privatization in the major parts of the world has created dissatisfaction amongst employees. Apart from the advantages of privatization to the firm itself and the employees, the method causes the firms to become cost effective, which means that downsizing takes place, jobs are lost. Paid leaves were offered to public sector employees along with life-time contractual jobs in most scenarios. All of this is removed once privatization takes place. As the management changes, the existing employees get confused about their roles, they experience stress, which leads to health problems such as cardiovascular (heart) diseases, depression, headaches etc. Usually, higher level executives are less affected than other employees during privatization. The employees present at the lower hierarchic levels, which have fewer resources, are more negatively affected by privatization. After the careful analysis of literature review, we have identified the following variables that will help us in making out theoretical framework: Fear of Job insecurity Stock-option plan Fringe Benefits Employees Union Training and development Rewards to the employees Training and development Rewards to the employees Stock-option plan Fear of Job insecurity Fringe Benefits Employee satisfaction level at PTCL after privatization (D.V) (I.Vs) Employees Union Theoretical Framework Employee satisfaction level at PTCL after privatization: This is our Dependant Variable. Other factors will be affecting the satisfaction level of the employees of PTCL after privatization directly. Independent Variables: Fear of Job insecurity: Employees will have a constant fear of job security which was not present before with the firm when it was owned by the state. This happens because the firms downsize to cut costs. Stock-option plan: The employees if given a stock option plan would make them involved in the organization, as they would have a feeling of control and involvement in the firm. If this option is not given to the employees, they would be considerably dissatisfied and de-motivated. Fringe Benefits: Fringe benefits such as paid leaves, housing allowances, travel/fuel allowanced etc increase the satisfaction level of employees. In a private firm, paid leaves are cancelled and are declared null and void. Employees Union: The Employee Unions protect and safeguard the laws/rights of employees. Basically, its a support and the voice of employees. They are very helpful in resolving the disputes between the employees and the employers. Private firms usually put a stop to all the unions and their activities. Training and development: Training (O.T.J/O.T.J) increases satisfaction level of employees, as they are offered a chance in advancing in their careers. Rewards to the employees: Rewards, compensations and better salary packages are the employee essential reasons for the satisfaction levels of employees. Proposed Research Methodology Sample Selection Sampling involves selecting individual units to measure from a larger population. The population refers to the set of individual units which the research question seeks to find out about. The Sample would consist of the employees that are working in Islamabad only. Our sample will base on every nth employee of PTCL in Islamabad. We will take every 10th employee of PTCL in Islamabad as our sample. Sampling frames The sampling frame is the group of individuals who had a real chance of being selected for the sample. Our sampling technique would be Systematic Random Sampling for the masses of the workforce of PTCL in Islamabad. The population will include all employees that are working in PTCL. Total numbers of employees of PTCL are approximately 64000 (It comprises 56,000 regular and 8,000 contractual). Unit of Analysis Our target is not towards the collective communities in the data collection stage, but instead is focused on the individuals i.e. the employees of PTCL in Islamabad. Type of Study Our study type is Exploratory as we are exploring the level of employee satisfaction after the privatization of PTCL. We are exploring the impact on employee after the privatization of PTCL. Time Horizon The total time period for this research is not over a period of time but is specifically at a time. That time is the cross-sectional (snapshot). Researchers Strength The researchers are graduates who are pursuing their masters degree presently. This gives them the added advantage of being familiar with report writing and research capabilities. They have access and knowledge to latest methods and tools for academically related research work. Instrument development/selection à ¢Ã¢â€š ¬Ã‚ ¢ Questionnaires à ¢Ã¢â€š ¬Ã‚ ¢ Interviews Proposed Data-Collection Methods The proposed data collection methods are questionnaires. They will be consisting of both, open and closed ended questionnaires. Another data collection method would be the use of likert scale, which will consist of responses. SURVEY QUESTIONNAIRE MEASURING THE LEVEL OF EMPLOYEE SATISFACTION IN THE PAKISTAN TELECOMMUNICATION COMPANY LIMITED AFTER PRIVATIZATION Please show your level of agreement by marking tick (Æ’Â ¼) against each statement: Key: 5 = SA : Strongly Agree 4 = A : Agree 3 = N : Neither Agree Nor Disagree = DA : Disagree 1 = SD : Strongly Disagree Fear of Job insecurity SD D N A SA Q1) I fear that I will be replaced by another employee who will be hired from the corporate sector. 1 2 3 4 5 Q2) I fear that, while adapting the cost-benefit strategy after privatization the firm might fire me as a downsizing measure. 1 2 3 4 5 Stock-option plan SD D N A SA Q3) My Company offers stock-options/shares at a discounted price. 1 2 3 4 5 Q4) My Company gives stock-options/shares instead of cash bonuses, so that I have a feeling of increased satisfaction with the firm. 1 2 3 4 5 Fringe Benefits Q.5) My Company gives attractive benefits in housing allowances for both purchasing and rental. 1 2 3 4 5 Q.6) My Company provides yearly travel and holiday packages for me and my family. 1 2 3 4 5 SD D N A SA Employees Union Q7) My Company has an employees union, which protects and fights for the rights of employees, when an incident of injustice occurs. 1 2 3 4 5 SD D N A SA Training and development Q8) My Company offers training and development program that helps me in career progression. 1 2 3 4 5 SD D N A SA SD D N A SA Q9) Rewards are offered to employees on a timely basis. 1 2 3 4 5 Q10) Rewards are given in monetary/nonmonetary forms. 1 2 3 4 5 Q11) Project/goal completion in early timeframe and high achievers get rewards practically. 1 2 3 4 5Rewards to the employees Employee Satisfaction Q12) I am satisfied with the work assigned to me in this organization. 1 2 3 4 5 SD D N A SA Personal information Q13. Gender 1: Male 2: Female Q14. Age 1: 15-25 2: 25-35 3: Below 50 4: Above 50 Q15. Qualification 1: Matric-P.T.C 2. FA/Fcs-C.T 3: Grad (B.Ed) 4: Post Grad (M.Ed) 5: Others Q16. Designation 1: Top/Administrative level 2: Middle level. 3: Low level / Supervisory / First-line managers Q17. Experience 1: 1-5 years. 2: 6-10 years. 3: 11-15 years. 4: 16-20 years. 5: 21 Above. Thank you for your valuable time and input. Best regards, M.B.A Students: Haseeb Raza Asher Shafqat S.Z.A.B.I.S.T, Islamabad. Results and Discussions Descriptive Statistics Descriptive statistics is used check the nature of the data and its Mean values and Standard deviation. Mean: ÃŽÂ £X / N (ÃŽÂ £X = Sum of all Mean) = 31.42 / 30 = 1.0473 The mean value is 1.0473. This shows that most of the responses are towards strongly disagree. It means after privatization of P.T.C.L most of the employees are dissatisfied with their work and other benefits given to them. Correlation Correlation coefficient is a measure of the relationship between two attributes. It is also known as the Pearson product-moment correlation coefficient. The value of coefficient can range from -1 to +1. Consider the variables x and y; à ¢Ã¢â€š ¬Ã‚ ¢ If r = -1, then x and y are perfectly negatively correlated. à ¢Ã¢â€š ¬Ã‚ ¢ If r = 1, then x and y are perfectly positively correlated. à ¢Ã¢â€š ¬Ã‚ ¢ If r = 0, then x and y are not correlated. QUESTIONS Fear of Downsizing Stock-options/shares at a discounted price Housing allowances Employees union Goal completion and high achievers get rewards practically Employee Satisfaction Fear of replacing by another employee 0.902 -0.7873 -0.8640 Stock-options/shares instead of cash bonuses 0.5048 Travel and holiday packages 0.6621 Training and development program 0.7897 0.8518 Monetary/Non-monetary Rewards 0.6690 Fear of downsizing is positively correlated with fear of replacing by another employee. Goal Completion and high achievers get rewards practically is negatively correlated with fear of replacing by another employee. If there will be fear that employee will be replaced then the employee will not complete his goal and will not achieve high. Stock-options/shares at a discounted price is positively correlated with Stock-options/shares instead of cash bonuses. Housing allowances is positively correlated with Travel and holiday packages. Employees union is positively correlated with Training and development program. Employee satisfaction is negatively correlated with fear of replacing by another employee. If there will be fear that employee will be replaced by another employee of corporate sector then employee will be dissatisfied. Employee satisfaction is positively correlated with Training and development program. Employee satisfaction is positively correlated with Monetary/Non-monetary Rewards. Regression Regression analysis is a statistical technique that is used to survey and represent the relationship between two or more variables. A linear regression model is used to explain the relationship between two or more variables, Using the Formula Y= a + bX. Y= Dependent Variable a= Y intercept/ constant b= Slope X= Independent Variable Dependent Variable: Employee Satisfaction Independent Variable: Fear of Job insecurity, Stock-option plan, Fringe Benefits, Employees Union, Training and development, Rewards to the employees. TABLE 1: Regression Dependent Variable: Employee Satisfaction Independent Variable: Fear of Job insecurity, Stock-option plan, Fringe Benefits, Employees Union, Training and development, Rewards to the employees. TABLE 2: TABLE 3: As shown in Table 3 the value of constant a is 1.853. Fear of Job insecurity Fear of downsizing If we take dependent Variable Y as Employee Satisfaction and Independent Variable X as Fear of downsizing taking 1.360 as constant then its slope B would be -0.291 Putting the values in the Y= a + bX, we get: Y= 1.360-0.291 X Job Satisfaction = 1.360-0.291 (Fear of downsizing) Significance Level = 0.158 The value of B Is negative, so the variables have inverse relation with each other. If we increase satisfaction then Fear of downsizing decreases. Stock-option plan Stock option-shares at a discounted price If we take dependent Variable Y as Employee Satisfaction and Independent Variable X as Stock option-shares at a discounted price taking 1.360 as constant then its slope B would be 0.080 Putting the values in the Y= a + bX, we get: Y= 1.360+0.080 X Job Satisfaction = 1.360+0.080 (Stock option-shares at a discounted price) Significance Level = 0.528 The value of B is Positive, so the variables have direct relation with each other. If we increase satisfaction then Stock option-shares at a discounted price also increases. Stock option-shares instead of cash bonuses If we take dependent Variable Y as Employee Satisfaction and Independent Variable X as Stock option-shares instead of cash bonuses taking 1.360 as constant then its slope B would be 0.140 Putting the values in the Y= a + bX, we get: Y= 1.360+0.140 X Job Satisfaction = 1.360+0.140 (Stock option-shares instead of cash bonuses) Significance Level = 0.220 The value of B is Positive, so the variables have direct relation with each other. If we increase satisfaction then Stock option-shares instead of cash bonuses also increases. Fringe Benefits Travel and holiday packages If we take dependent Variable Y as Employee Satisfaction and Independent Variable X as Travel and holiday packages taking 1.360 as constant then its slope B would be 0.082 Putting the values in the Y= a + bX, we get: Y= 1.360+0.082 X Job Satisfaction = 1.360+0.082 (Travel and holiday packages) Significance Level = 0.610 The value of B is Positive, so the variables have direct relation with each other. If we increase satisfaction then Travel and holiday packages also increases. Employees Union If we take dependent Variable Y as Employee Satisfaction and Independent Variable X as Employees Union taking 1.360 as constant then its slope B would be 0.063 Putting the values in the Y= a + bX, we get: Y= 1.360+0.063 X Job Satisfaction = 1.360+0.063 (Employees Union) Significance Level = 0.764 The value of B is Positive, so the variables have direct relation with each other. If we increase satisfaction then Employees Union also increases. Training and development If we take dependent Variable Y as Employee Satisfaction and Independent Variable X as Training and development taking 1.360 as constant then its slope B would be 0.206 Putting the values in the Y= a + bX, we get: Y= 1.360+0.206 X Job Satisfaction = 1.360+0.206 (Training and development) Significance Level = 0.269 The value of B is Positive, so the variables have direct relation with each other. If we increase satisfaction then Training and development also increases. Rewards to the employees Timely basis rewards If we take dependent Variable Y as Employee Satisfaction and Independent Variable X as Timely basis rewards taking 1.360 as constant then its slope B would be 0.198 Putting the values in the Y= a + bX, we get: Y= 1.360+0.198 X Job Satisfaction = 1.360+0.198 (Timely basis rewards) Significance Level = 0.280 The value of B is Positive, so the variables have direct relation with each other. If we increase satisfaction then Timely basis rewards also increases. Goal completion and High achievers If we take dependent Variable Y as Employee Satisfaction and Independent Variable X as Goal completion and High achievers taking 1.360 as constant then its slope B would be 0.024 Putting the values in the Y= a + bX, we get: Y= 1.360+0.024 X Job Satisfaction = 1.360+0.024 (Goal completion and High achievers) Significance Level = 0.877 The value of B is Positive, so the variables have direct relation with each other. If we increase satisfaction then Goal completion and High achievers also increases. Recommendations Our recommendations are based on the results generated from the questionnaire. Overall we can conclude that the variables identified in out framework do strongly affect the satisfaction level of employees at PTCL after privatization. Employees strongly agree that they have a certain fear of losing their jobs after privatization. Stock option plans, or giving employees stock/share as added benefits instead of cash bonus etc. would increase satisfaction levels and make the employees more productive in the privatized firm. The employees agreed for having regular handing out of the stock options in the company. Fringe benefits are those services that motivate the employees and increase their satisfaction levels considerably. Employees were disagree, when they were asked to assess the fringe benefits as direct measure of their satisfaction levels in PTCL after privatization. Employee unions or those entities that safeguard the rights of employees. Employees responses were strongly disagre e that there were no Employees Union present in their organization. Basically these unions prevent unfair measures from happening with the employees. Training and development enhances the careers of employee and grooms them in the corporate world. It also paves way for their promotions in an organization. The employees responses were mostly disagreed because there was no training given to them after privatization. Training should be given to them that help them in their career progression. Rewards should be given to them on timely basis and all kind of monetary/non-monetary rewards should be given to them. To appreciate the employees who complete their Projects/goals before time rewards should be given to them so that they get motivated and satisfied and achieve high.

Beloved :: essays research papers

In Toni Morrisons’ novel, Beloved, the main character Sethe, is a former slave who chooses to kill her baby girl rather than allowing her to be exposed to the physically, and emotionally damaging horrors of a life spent in slavery. There is no other way to say it: she murdered her child. By killing her child, so dear to her heart, the question arises whether Sethe acted out of true love or selfishness. The fact that Sethe's act is irrational can easily be decided upon. Does Sethe kill her baby girl because she wants to save the baby from slavery or does Sethe end her daughter's life because of a selfish refusal to reenter a life of slavery? By examining the complexities of Sethe's character it can be said that she is a woman who chooses to love her children but not herself. Sethe kills her baby because, in Sethe's mind, her children are the only good and pure part of who she is and must be protected from the cruelty and the "dirtiness" of slavery~(Morrison 251In this respect, her act is that of love for her children. The selfishness of Sethe's act lies in her refusal to accept personal responsibility for her baby's death. Sethe's motivation is dichotomous in that she displays her love by mercifully sparing her daughter from a horrific life, yet Sethe refuses to acknowledge that her show of mercy is also murder. Throughout Beloved, Sethe's character consistently displays the duplistic nature of her actions. Not long after Sethe's reunion with Paul D. she describes her reaction to School Teacher's arrival: "Oh, no. I wasn't going back there[Sweet Home]. I went to jail instead"~(Morrison 42) Sethe's words suggest that she has made a moral stand by her refusal to allow herself and her children to be dragged back into the evil of slavery. From the beginning, it is clear that Sethe believes that her actions were morally justified. The peculiarity of her statement lies in her omission of the horrifying fact that her moral stand was based upon the murder of her child. By not even approaching the subject of her daughter's death, it is also made clear that Sethe has detached herself from the act. Even when Paul D. learns of what Sethe has done and confronts her with it, Sethe still skirts the reality of her past. Sethe describes her reasoning to Paul D., "... So when I got here, even before they let me get out of bed, I stitched her a Beloved :: essays research papers In Toni Morrisons’ novel, Beloved, the main character Sethe, is a former slave who chooses to kill her baby girl rather than allowing her to be exposed to the physically, and emotionally damaging horrors of a life spent in slavery. There is no other way to say it: she murdered her child. By killing her child, so dear to her heart, the question arises whether Sethe acted out of true love or selfishness. The fact that Sethe's act is irrational can easily be decided upon. Does Sethe kill her baby girl because she wants to save the baby from slavery or does Sethe end her daughter's life because of a selfish refusal to reenter a life of slavery? By examining the complexities of Sethe's character it can be said that she is a woman who chooses to love her children but not herself. Sethe kills her baby because, in Sethe's mind, her children are the only good and pure part of who she is and must be protected from the cruelty and the "dirtiness" of slavery~(Morrison 251In this respect, her act is that of love for her children. The selfishness of Sethe's act lies in her refusal to accept personal responsibility for her baby's death. Sethe's motivation is dichotomous in that she displays her love by mercifully sparing her daughter from a horrific life, yet Sethe refuses to acknowledge that her show of mercy is also murder. Throughout Beloved, Sethe's character consistently displays the duplistic nature of her actions. Not long after Sethe's reunion with Paul D. she describes her reaction to School Teacher's arrival: "Oh, no. I wasn't going back there[Sweet Home]. I went to jail instead"~(Morrison 42) Sethe's words suggest that she has made a moral stand by her refusal to allow herself and her children to be dragged back into the evil of slavery. From the beginning, it is clear that Sethe believes that her actions were morally justified. The peculiarity of her statement lies in her omission of the horrifying fact that her moral stand was based upon the murder of her child. By not even approaching the subject of her daughter's death, it is also made clear that Sethe has detached herself from the act. Even when Paul D. learns of what Sethe has done and confronts her with it, Sethe still skirts the reality of her past. Sethe describes her reasoning to Paul D., "... So when I got here, even before they let me get out of bed, I stitched her a

Understanding the Value of Creativity in Advertising

Understanding the value of Creativity in Advertising Creativity is thinking new things. Innovation is doing new things. † (Theodore Levitt) In today’s media landscape where it’s very difficult to shape consumers attitude and intentions and move them to next level of buying process, advertisers find it even more difficult and challenging to break through the clutter of competing advertisement. The advertising industry has experienced dynamic changes over the last several decades.The changes have been good in terms of Technology advancement, Medium and more methods to attract consumers and on Creativity. This study represents how creativity impacted advertising and understanding the value of creativity in advertising through the Review of various literatures. The importance of creativity factor in advertising has got wide recognition by many researchers, practitioner, but there is a miss of true & systematic research to define advertising creativity and how it relat es to ad effectiveness.The review study discusses some campaigns that have left their strong impression on consumers. The presented review study tries to come up with some evidence of creativity by reviewing expert views, past literature in advertising and marketing. The study discusses different forum on how creativity works, and what makes an ad to travel good or poorly. It summarized the value of creativity in advertising through Expert interviews, published material and related secondary data to understand the logic. Methodology: This study used a review study method to analyze the secondary data & observations.David Ogilvy once quoted that â€Å"If it doesn't sell, it isn't creative. † In this review study researcher  has analyzed secondary data through the series of interview, expert comments, and live cases of various literatures and through live observations to understand the value of creativity in advertising. The review paper includes a various article, discussion and market insight from the leading marketers, creative director insights about how this promising form of advertising is constantly evolving. INTRODUCTION AND BACKGROUND: Creativity is seeing something new when you look at something old; it is all heart of civilization and is the driving force of revolution†-David Ogilvy It is an accepted fact that there should be an element of creativity in an advertisement. This creativity is something new, unique, extreme attractive and appealing to the consumers. In fact, advertising itself is a creative process. It is the outcome of long term planning and hard work on the part of the copy writer & creative director who prepares & shapes the final copy of advertisement. http://www. baclubindia. com /forum/files/37_37_creativity_in_advertising_project_report. doc In today’s media landscape advertisers find it even more challenging to break through the clutter of competing ads in order to shape consumers attitudes and intentions. A good alternative strategy to greater advertising spending may be more creative advertising. Understanding the fact that creative ideas do not come over night they are required to be developed through systematic thinking. Breakthrough ideas might appear to be instant or impulsive, but they are not.They are based on sound strategy, outstanding visuals and copy, and the correct application of timing and media. The art is in ensuring that all elements of communication work together so that the end result is more powerful and effective. http://crackminds. com/? p=221 There are much bold evidences that significant changes faced by this industry. Some of these changes are good: big ideas, innovative partnerships, & interesting new work, that show what advertising can do for brands.Advertising allows you to communicate a salient message to a large group of consumers faster than any other form of communication. It allows you to truly connect with your consumer; it gives you an opportunity to develop an ongoing relationship between the consumer and a brand. At its best, advertising will create a sense of urgency for the consumer, honest awareness and accurate that there are products, places, styles or sensibilities that cry out for attention or action.To do that there are various styles of advertising, a soft sell or a hard sell, a subtle approach or a blatant approach, an informative style, humor or a modern and edgy one. Style will always change: with the product or service you are selling; with the timing of the message and with the medium you are using. But important aspect is how you can engage your consumers to watch that Creative challenge you took with the blend of style.The important thing is finding the right balance between defining a good creative message and execution. The true craft is in identifying ways to interest consumers in what is being offered at the same time justifiable creativity. A creative strategy can put you on the right course, but in a wor ld filled with distractions and clutter you must develop communications that capture consumer attention and interest. The key is delivering the selling point in an interesting, single-minded, non-contrived manner.Some advertising sells brands. Great advertising also builds them. Advertising might, at times, trod on the fine line between creativity and ethical considerations. Creativity makes advertisement popular among the consumers and motivates them to purchase advertisement specific product. The advertising message is received well by the target audience for follow-up action. LEARNING FROM PAST: SOME HERITAGE BRANDS AND RECALL VALUE In India there are some brands who have acquired distinct space in consumer mindset.These brands played very important role in initial marketing era, and managed to become an unforgettable brand for Indian households. These brands have endured the test of time. Colgate Toothpaste, Vimal, Pear's soap, Mysore Sandal Soap, Woodward's Gripe Water, Dabur, Amrutanjan balm, Vicco, Pond’s, Surf, Amul and Prestige Pressure Cooker are symbols of heritage brands of India. Some of these brands are represent the Indian culture. Sometimes the brand relies heavily on product and price features, rather than advertising creativity.The recalled values of some of these heritage brands are higher than today’s brands, the Colgate’s Surkasha chakra, Vicco’s jingle â€Å"Vicco turmeric nahi cosmetic† Advice of lalita ji for Surf,† Surf ki khariddari mai hi samjhdari hai†, Bajaj with it all time hit tagline ‘Hamara Bajaj’, or it be Lux with tagline â€Å"filmi sitaron ka saundarya sabun†, & Dalda-vanaspati was a impressive success and ruled the perch during its time, the unforgettable Liril campaign, the ad was all about waterfalls, abundant water and the girl splashing about in total abandon singing â€Å"la la la la laaa†.The ad was major success & very much appreciated, at the same time it became the highest selling premium toilet soap in a period of two years. Basically Most of the Heritage brands appeal to many age groups, probably the product /brands is what used by one generation, had been used by the previous generation and is used presently by the current generation. Understanding the success mantra behind these heritage brands can be tough but there are strong evidence stating towards their advertising appeal.The uniqueness of the campaign leads towards the high recalling. The frequency of television commercial was less and during that era there wasn’t much competition and managed with only National TV channel, â€Å"Doordarshan† these brands made their presence heavily on consumers, whereas Today’s as a competitive market emerged in various categories i. e. soaps, shampoos, TV’s fridge, Air conditioner and computers so did the media options to reach more people. THE CAMPAIGNS: HOW CREATIVITY WORKS?The current scenarios focuses that advertising has altered in many ways, now advertising become more and more creative, and getting real. Creativity increases the brand value. There is enough evidence that value for a brand will be formed through creativity. With Pointing on India’s phenomenal growth, it has become even more important for ad agencies and their clients to gear up together to meet challenges that come with such expansion. Creative ideas have no boundaries, Ideas can strike anytime.A successful & great creative idea can give brands the required thrust to explore new heights. It is very important that with creativity involved in advertising it should not forget its basic agenda –of informing, convincing, and selling. Creative advertising needs to intelligent, sharp, imaginative to the point and extremely catchy. It must motive people to purchase advertisement product. The message and appeal made should be able to make positive impact on the consumers. The creativity develops n ew useful ideas which further fulfill the desired requirement.Creativity should focus the attention of the customer on the product and he must feel the urge to have that product for same benefit. This suggests that creative advertising should be able to create demand for the product when it is introduced for the first time. Some of the distinct creative ads impacted hard. VODAFONE’S Creation â€Å"The Zoozoo†: After successfully rebranding â€Å"Hutch to Vodafone† Vodafone Essar Limited, the India-based subsidiary of the global mobile network operator, Vodafone started expanding its presence in pan India.The new avatar of Vodafone is â€Å"Zoozoo† has created a new dimension of creativity. The Zoozoos advertising campaign highlighted the different value added service (VAS) offered by the company. This creative aspect got huge appreciation from the customer and they say you simply Love them and you just can’t ignore them. The Zoozoos were everywhere . The creative ad series of 30 TVCs, were Created by Ogilvy & Mather for IPL Season 2. The Zoozoos Coffee Mugs and T-shirts became instant hit in the market.Prior to this what Vodafone did to show the transition from Hutch to Vodafone, ad agency O&M launched a rather direct, thematic ad showing the trademark pug in a garden, moving out of a pink colored kennel symbolizing Hutch, and making his way into a red one (the Vodafone color). A more energetic, chirpier version of the ‘You and I’ tune associated with Hutch, plays towards the end, as the super concludes, ‘Change is good. Hutch is now Vodafone’. Public Awareness: A simple public awareness TVC shows a man manipulating a remote control toy car in an office set up.He receives a call and tries to answer it with continuing to manipulate the controls of the car. The car crashes. The message is clear and gets across with no extra layers. Driving while talking on a mobile can cause accidents. ‘IDEAâ€⠄¢ Cellular: The ideas of Idea cellular campaign were worked really well. It has been an interesting and almost ‘off the track’ ride for the brand belonging to the Aditya Birla Group. This cellular service used its brand name â€Å"idea† and real social issues to successfully showcasing its message in the consumer’s mind.The campaign shows ugly reality in the social and political arena in India, it’s very unique and different combination of creative aspect, â€Å"What an Idea sir ji† campaigns raised issues related to Caste wars, Education for all, Democracy, health Campaign, ‘walk and talk’. The creativity of ideas worked well, while the team is well aware that most of the solutions it propagates in its ads may seem improbable, but at least it makes people think. The job is done if consumer also starts saying â€Å"what an Idea, Sirji!! There are many creative ads which made a direct entry into customer mind.Camlin’s Per manent Marker made a distinct effect on the consumer it leaves Lowe Lintas, devised a cool concept for the brand to advertise the product. This time this is OOH advertising, the simple but eye-catching hoarding, with the three cut-out men having mechanically-backed moving limbs, trying to wipe off the words written in bright red, also displays the product – the permanent marker. The category of permanent markers are a very low involvement, in such scenario also ad agency had done clutter breaking, and at the same time, something that brings out the essage clearly – here the message being ‘permanent'. † WHAT MAKES ADS TRAVEL GOOD OR BAD; A REALITY CHECK There are numerous factors play roles in determining whether advertisement travel well or poorly. Marketers need to test multiple markets to get a full understanding of an ad’s likely effectiveness, but it becomes equally imperative to understand what it takes to beat the odds and create a truly Creati ve Advertising. The combination of creativity and the characteristics of ads that travelled well are, Children, Celebrities, Music, Humor and Emotions.In India presence of Celebrities makes a big difference and this can work across markets. True to the phenomena that the famous celebrity can contribute to an ad travelling well but the ultimately success comes down to the power of good copy. Humor, this word will now be associated with advertising for a long time to come. Humor can work greatly well, probably because it was cracked not long ago by the advertising fraternity, Or probably because the otherwise fretting Indian audience feels largely pepped up with humor in ads, and therefore, there are more chances of an ad acquiring mind space.Whatever be it, it's a formula which now everybody is trying hands on. Some ads are surely worth the effort. Particularly when it comes from visual and music, the examples can be ‘Happydent white’, and the great ‘Amul butterâ⠂¬â„¢ print series with â€Å"Amul girl† , ‘Fevicol’ ads, ‘Mentos’ , Vodafone ad Children in the ads can certainly help to travel well it is not simply the cuteness that adds to creative portability, but rather the child’s unique perspective and reaction to an event within the ads.An excellent example is â€Å"Dirt is Good or ‘Daag Achche Hai'† ad for Surf Excel, in which a brother â€Å"fights† the mud his sister fell into. And the recent on which shows a little boy pretending to be a dog in order to make his teacher, who has just lost her dog, smile. Of course, in the process his white uniform gets mud spattered and totally worthy of a Surf Excel wash. This one from Lowe Lintas tugs the heart strings. This campaign sticks to its ‘Daag Achche Hai' premise.Bank of India showing kid with piggy bank is yet another creative scoop. At the same time advertising that generates an emotional response also has its own benefit, like it can help generate engagement and memorability and it can help the emotions transfer to the brand shaping the brand perception. Dove’s real beauty campaign is perfect example. CREATIVE ADVERTISING: IS THERE A STRONG NEED: Most brands in the same category deliver more or less the same functional benefits and answer the same needs of the consumers.With so many products on the market having the same function, the only way to position a product, service, or company differently from anything else in the same category is through creative development in advertising. Today traditional advertising is losing its sheen. The biggest problem with traditional media is that consumers today have lots of choice for ad avoidance. The fragmentation is very high and there is very less scope of customized message for all. The Indian consumer has changed if we focus on this issue there is a lot more on the menu to choose from.Now the message unlike the past is no longer a one way process. But public opinion is far more mobilized, they have immediate platform for expression. The expert believes that the creativity in advertising could never exist in isolation without a context. The success of final product completely depends on empathy and the relevance of message it intends to deliver. The trigger for ideas and insights must necessarily come from the environment. The new millennium is just decade old, advertising, which is about creating demand, also has undergone a complete transformation.Many things have changed and many things have stayed exactly the same in this industry. The media agencies have witnessed the tremendous growth in skills set. If one critically analyze, â€Å"advertising reflects the mood of the times. The simplistic inform-persuade-sell mode worked beautifully for a long time but once communication became sophisticated, technology entered, there was a paradigm shift. Multi-tasking became the order the day. It is not uncommon to see today’s kids on the mobile while hitting the net, right?So in this age of Youtube, Twitter and Facebook, advertising content has to keep pace. It can’t be as direct, naive and simplistic as it once was. The new-age consumer would dismiss it, straightaway. † For hard-core information and details about products and services that are in the hi-ticket category, the internet provides it all; one doesn’t have to completely depend on advertising. So the job of advertising today is to primarily push the brand in an endearing fashion that triggers the recall factor, and examples discussed indicates that ‘creativity’ stored better recall value.Unlike other businesses, advertising is ultimately a people's business. Thus creative advertising that sells is the results of three ingredients: people, information, and environment. If you create the appropriate environment for creative people with right information, they can create great advertising. To make the right enviro nment, Ad people must bond together as a ‘team' not as individual. Therefore, creative advertising that actually sells is the result of ‘team work. ‘ This is one single most important characteristic of creativity in advertising business.Creativity resulting from ‘team work', effectiveness and communication, these are the key factors in successful advertising campaigns. The Ad agencies must strive for balance between them. How many TVCs of toothpastes, soaps, creams, shampoos, of different companies could were differentiated from one another? Examples are many, all toothpastes promises white teeth & fresh breath some shampoos promise Zero Hair Fall, another one promises Zero Dandruff and remaining guarantee strong, shine and strength.With creative ads they can certainly communicate it differently so as to create a distinct brand image in the minds of the consumer,† Consumers often remember and memorize the creative ads than the product; rarely any advert isement makes the product memorable. So understanding the various dimension of advertising creativity is important. To fully understand creativity, one would need to expose what factors are generally held to comprise it. Some dimensions are Novelty, Meaningfulness, Well Craftiness, Positivity, and Humor.

Employee Motivation

Employee Motivation Free Online Research Papers When I started working at my current employer 10 years ago, I was excited, scared, optimistic, and cautious all at once. As the days went on, I was able to see who the committed employees were, and which employees were simply there to earn their paycheck and nothing more. It can be difficult to remove poor employees, and I’ve seen my supervisor work very hard sometimes to eliminate an employee that simply didn’t live up to the company’s expectations. However, there was an instance that was very cut-and-dry for him. A couple employees were caught having â€Å"sexual relations† during working hours. Obviously he was able to terminate their employment without contest. If only all employment termination decisions could be that easy. The real challenges in management is motivating talented employees without offending them, yet limiting the amount of investment necessary from the company. Because at the end of the day, we can all find a way to eliminate a poor employee, but keeping a good employee can prove to be more difficult. The biggest offense I see from employees is non-productive time. Whether they’re shopping on the internet, making personal calls on the company phone, chatting on their personal cell phone, or taking extra smoke breaks, these employees in particular need to be challenged. Obviously they either do not have enough to do to fill their work day or their day to day responsibilities are not challenging enough and they’re bored. In either case, it is their manager’s responsibility to find that challenge for them. Remember, this is an employee that you do not wish to terminate. The best thing to do is assign said employee a project that will certainly help the company, but is outside the box of what this employee is used to doing everyday. This project will answer your question one of two ways. Either the employee is driven and takes this challenge by the horns, in which case you will find a great candidate for future projects, or this employee will flounder, and make continuous excuses as to why they cannot work on this project. If the answer is the later, then as manager, the best way to eliminate this employee’s non-productive time is to find more â€Å"busy† work to fill their day. If you find that you simply do not have enough â€Å"busy† work for this employee, then possibly sharing this employee’s time with another department manager may be the answer. Another challenging employee for managers is the employee that is unhappy with their pay rate. Now, to be honest, I have yet to meet a person that truly thinks they are paid too much. We all want a bigger pay check. Some people do deserve a larger pay rate, some people are making a justifiable rate, and some people simply do not deserve a pay hike. For the person that simply does deserve a higher pay rate, it is the manager’s responsibility to find that money for them. What we have to do as manager, is decide; â€Å"Will it cost me more to lose this employee to a higher paying job, or can I make more money by keeping the employee and compensating them for their efforts†? One difficult option to reward this employee is eliminating a lesser employee and then passing those responsibilities and a portion of the pay to the preferred employee. This option can actually â€Å"kill two birds with one stone†; you eliminate an employee that isn’t carrying thei r weight and reward the stellar employee. For the employee that is already making a sufficient pay rate, but insists they deserve more; we, as managers may have to get a little creative in conveying to this employee that ultimately they are not going to get a raise. Such creative techniques can range from: telling the employee that the company is in a pay freeze; point out examples where the employee has not improved their performance from their last pay raise; tell the employee that the company’s business has slowed and there just simply is not room for any raises at this time. This is a challenge for a manager. It’s important to be as honest as possible with this employee, but we like this employee and we cannot risk insulting them with the blunt truth which is: â€Å"You don’t deserve more that you’re currently making†. The greatest motivator, in my opinion, is trust between employee and their supervisor. When a supervisor is able to gain an employee’s trust, said employee is much more likely to give an extra effort in the best interest of the company. Typically, a bitter employee has been tainted by a past experience of poor management. The best thing a good manager can do is be empathetic to this employee’s experiences, yet maintain a stance that ultimately you, as manager, will always do what’s in the best interest of the company. The greatest example I can provide from my own personal experience comes from my current supervisor. Mr. Smith has always been very complimentary of my work habits. My reviews have always been positive, and he has never heard anything negative regarding my interaction with my coworkers. He has always appreciated everything I do for the company, but he has also supported my interests outside the company, such as pursuing my Bachelor’s d egree. In fact he was instrumental in persuading the company to provide me with financial assistance. In doing this, he realizes that I’m not increasing my education to stay in the same position in which I’m currently working. He has told me that he encourages all of his employees to take advantage of any opportunity that can make their life better. In the same discussion, he has been honest in admitting that he would love to have me stay in the position that I’m in, because I do it very well. These statements have built a trust in our relationship that really leads me to believe that he cares about me, thus leading me to continue to give my absolute best effort everyday I go to work. Ultimately, once I receive my degree, he knows I intend of leaving my current position. The fact that Mr. Smith has built this trust, representing the company, may lead to me giving my current employer the greatest opportunity to have my services. I venture to say that this relationship is even more important that the higher pay rate another employer may offer. Now, wouldn’t you agree that Mr. Smith has a motivated employee? Motivating employees is a challenging part of management. It’s not easy, and often goes without reward. If the job was easy, we’d probably have machines doing it. But because every situation is different, we as managers must be sensitive to every situation and ultimately decide for ourselves which decision is best for the company. I have only laid out basic thoughts to employee motivation and obviously not every thought will solve your challenges. It’s important to always remember that an employee either makes the company money, or costs the company money. The employee that makes the company money is the one that deserves the manager’s attention. Research Papers on Employee MotivationMoral and Ethical Issues in Hiring New EmployeesAnalysis of Ebay Expanding into AsiaThe Project Managment Office SystemTwilight of the UAWResearch Process Part OneThe Effects of Illegal ImmigrationPersonal Experience with Teen PregnancyNever Been Kicked Out of a Place This NiceIncorporating Risk and Uncertainty Factor in CapitalCapital Punishment

Gun Privacy essays

Gun Privacy essays The article I chose is about a Gun privacy case that the Supreme Court is debating whether the government can withhold information on some gun purchases and crimes, including details of database checks like those used to track weapons in the sniper case. Bush and the National Rifle Associations believe if that by releasing this information to individuals, it will be invading peoples privacy. Whether this case wins or loses, the chances are that either way it would not prevent crime or control guns in the United States. Gun control is an action of the government to reduce crime. So many laws have passed and still there has been no effect. So whether the government releases the information from gun owners to individuals, it still would not be effective. Gun control has been an issue for years and there is no right or wrong answer. We as individuals should have a right to own and possess a gun to a certain instinct. For instance, the Brady Act, which stops criminals from purchasing guns. It should be only certain criminals because what if someone was convicted for drinking and driving, should he or she be able to own a gun? Yes, because if they do not purchase the gun correctly, they will find someone off the street who will sell them one illegally. It is better to have it done correctly, so there information can be put in the computer. While banning guns and releasing in formation from individuals will not prevent guns from society, it only takes more freedom from Americans. Guns do not kill people, people kill people. In Chapter 12, it talks about whether the National Rifle Association is too powerful or influential? In my opinion, no, I agree that a person who owns a gun should not be held responsible for others who use guns unlawful. There will be a time that an individual will use a gun for self-defense, due to many crimes in the United States. These individuals should not have their guns taken ...

Technology affect future Essay Example | Topics and Well Written Essays - 750 words

Technology affect future - Essay Example The mere purpose for which phones are discovered was for making communication and getting immediate feedback (calling), and now a wide range of uses has been developed. Phone as a technological device change in size and use is worth examining. In this case, the point of focus is to examine how technology in phones has advanced t from the past to present. The future of these devices will also be examined. As pointed out earlier, Grahams discovered telephone that later advanced to cellular phones. Telephone composed of booths from where one would make a call. The telephone booths connected with each other using phone lines. It meant that one would have to travel to the nearest area that was connected to a phone line just to make a call. Telephones represented caste and marked class of individuals in the society (Roche, 1972). These classes included the ruling class and business people since they are the only ones who could afford to have them. Apart from being expensive, they were rare and were barely used. Initially, the purpose of phones was calling.Making quicker communication in a time when sending letters was the only means of communicating with people in different regions was necessary.Other features like voice mail began to be integrated into phones with time as technology continued to advance. The phones also were characterized by hardware problems such as overheating, especially with the Motorola phones. From the candlestick phones used in the 1930s to Motorola DynaTAC utilized in the 1980s, to all other phones to date, there has been an evolution in size of the phones as (Sismondo, 2009) finds out. Phones began being massive and weightier devices.The display of phones started as black and white with no light in the background. This later changed with the addition of background light. That was not all, and phones were also fitted with antennas for network reception. There is a

AICPA Code of Professional Conduct Paper Essay Example | Topics and Well Written Essays - 750 words

AICPA Code of Professional Conduct Paper - Essay Example ll as conduct of behavior expected of members of the accounting profession to ensure that the performance of their responsibilities are conducted within the ethical, moral, as well as legal laws and regulations and that which would assist in resolving ethical conflicts. These three purposes are most important because they provide the overlying frameworks which necessitated the development of the Code. For instance, for the first purpose, which emphasized the provision of guidance and rules to all members, are crucial to enable accounting practitioners to be explicitly directed on specific regulations required to behave and respond to challenging situations. The objective was clearly explained under the Conceptual Framework for Members in Public Practice which stipulated that: where members encounter challenges in terms of encountering threats in the performance of their duties with respect to their regular conduct of responsibilities with various stakeholders, the Code would assist in resolving potential conflicts in terms of discerning whether â€Å"there is a threat to the member’s compliance with the rules that is not at an acceptable level† (American Institute of CPAs, 2014, p. 25). In this situation, it was advised that the conce ptual framework approach should be consulted as a guiding principle to provide members with the needed responses. The primary purpose leads to the second most important purpose which is to understand the conceptual framework approach which would assist in the decision-making process of members. From the Code, it is deduced that the conceptual framework approach expounds on three important situations that need greater understanding: acceptable level, safeguards, and threats (American Institute of CPAs, 2014). As defined, acceptable level means â€Å"a level at which a reasonable and informed third party who is aware of the relevant information would be expected to conclude that a member’s compliance with the rules is not